FLOWER BRIDGE

A DIRECT DIALOGUE BETWEEN EUROPEAN FLOWER GROWERS AND PROFESSIONAL PARTICIPANTS IN THE RUSSIAN MARKET

VIDEO BRIDGE FLOWER BRIDGE

Netherlands— Moscow

7–9 September

FlowersExpo exhibition, Moscow Booth F401, “Flower Bridge”

A DIRECT CONNECTION BETWEEN FLOWER GROWERS IN THE NETHERLANDS AND PROFESSIONAL BUYERS ACROSS THE CIS MARKETS

WHAT IS FLOWER BRIDGE?

In the past, face-to-face meetings at trade shows laid the foundation for successful deals, contracts and long-term business partnerships. Today, exhibitions increasingly focus on product showcases, leaving little time or opportunity for meaningful business conversations.

Flower Bridge brings that direct dialogue back. Growers join live from the Netherlands, while you meet them at the exhibition stand, surrounded by their flowers, and ask questions in real time. No intermediaries, no unnecessary links and no information lost in translation.

WHO IS IT FOR?

Our live video sessions are designed for professionals who:

  • buy flowers wholesale and want to understand how supplier prices are determined;
  • manage a retail chain or flower shop and are looking for better purchasing terms;
  • import flowers and want to work directly with growers;
  • work as florists and want to discover which varieties will be available next season;
  • manage logistics and ensure flowers stay fresh throughout transportation.

WHAT WE DISCUSS DURING OUR SESSIONS

  • working with leading flower growers;
  • terms of direct cooperation;
  • purchasing opportunities with minimal commissions;
  • how wholesale prices are determined;
  • maintaining flower quality throughout the supply chain;
  • new varieties and growing technologies;
  • requirements and needs of the Russian market;
  • practical challenges buyers face in their day-to-day operations.

UPCOMING EVENT

7–9 September 2026

SESSION SCHEDULE

7 September
11:30–12:15 — Deliflor
12:15–13:15 — мастер-класс «Голландский цветок без лишних наценок. Как малому, среднему и крупному опту покупать выгоднее, получать лучшие условия и сокращать лишние звенья»
14:00–15:30 — Bredefleur, Zentoo

8 September
11:30–13:00 — Sunrise eustoma, Vannova, Beyond chrysant
14:00–15:30 — Summit gerbera, Zentoo, Voorn roses

9 September
11:30–13:00 — Linflowers, Voorn roses
14:00–15:00 — Deliflor

LIVE BRIDGE FLOWER BRIDGE: Netherlands— Moscow

You will be able to:

  • hear directly from company representatives;
  • see the presented products;
  • ask your own questions;
  • discuss cooperation opportunities;
  • exchange contacts to continue the conversation.

PARTICIPATING GROWERS

Premium lisianthus with strong, generously branched stems, large blooms and an extensive year-round selection. The price per stem may be higher, but the cost per bouquet doesn’t have to be. The fuller the stem, the fewer stems a florist needs.

Premium chrysanthemums from eight family-run nurseries, each backed by generations of growing expertise. Across 42 hectares, only the strongest commercial varieties make the cut. There’s no cutting corners on the details you can’t see — because those are exactly what determine quality, vase life and customer loyalty.

Chrysanthemum breeding, over 200 varieties, Maasdijk.

More than 170 varieties of standard and mini gerberas. But when flowers have a long journey ahead, the widest selection isn’t what matters most. Choosing the right varieties is.

Over 100 chrysanthemum varieties, around one million flowers a day, and more than 250 new varieties tested every year. Over 100 hectares of greenhouses. When you need hundreds of boxes, what matters is getting the balance between price, quality and volume exactly right.

The world’s largest chrysanthemum breeder, with more than 400 commercial varieties, including Baltica® and Magnum®. Out of tens of thousands of candidates, only a handful ever reach the global market. Which one will be next?

Premium Baltica chrysanthemums. A family business since 1938, combining four generations of expertise with some of the industry’s most advanced growing technologies. Premium quality starts in the greenhouse — and ends with understanding what customers really need.

Lilies with character: distinctive varieties, double-flowered blooms and a constant search for something new. A new variety shouldn’t just turn heads — it has to sell. That’s why every new discovery is selected with the needs of specific markets in mind.

A leading grower of spray chrysanthemums, including Altaj, Baltica, Chic and Kennedy. Premium quality isn’t for the occasional buyer. Linflowers works with customers who know exactly what they’re looking for — and stay for the long term.

Spray roses grown in warm and cool greenhouses: year-round VOORN Roses and seasonal VOORN Seasons. Different growing conditions bring out different characteristics. That means you can choose the right rose for your market, your season and your customers.

Ask your question to the producer

During the four live bridge sessions, more questions will be asked than any producer can answer on the spot. To make sure your question reaches the right company, fill out the short form — we will collect questions in advance and organise the discussion.

Cannot attend the exhibition?

You can still send your question:

  • a written question receives a written answer;
  • a video question receives a personal video response from the producer.

The difference is simple but important: remotely, you receive an answer; at the exhibition stand, you can have a conversation. The chance to ask follow-up questions, clarify details and discuss ideas often leads to practical agreements.

ЧАТ В TELEGRAM TELEGRAM CHAT

Здесь мы публикуем анонсы сессий,
вопросы до и после эфира, обмениваемся
контактами между участниками.

We share session announcements,
questions before and after the broadcast,
and connect participants.

ВСТУПИТЬ В ЧАТ JOIN THE CHAT